Where do you see your company ultimately going? You need to create a vision statement that conveys a message to everyone. So, in today’s blog post, I am sharing how to create an inspiring vision statement for your startup business or nonprofit organization. Let’s get started.

What is a Vision Statement?

Like a mission statement, a vision statement conveys the meaning and purpose of your company. However, vision statements are future-focused and should be created to inspire and direct long-term outcomes. So, your vision statement defines your company and its future. It is a foundational source that should be viewed regularly by your team and considered when doing any strategic planning.  To be an overall success, decisions and actions should be made that reflect your company’s mission, vision, and core values.  This can be accomplished through your company’s workshops and team meetings that are organized to encourage employees to identify ways for incorporating the mission, vision, and core values in their day-to-day tasks.

Creating Your Vision Statement

When creating your vision statement, aim to do the following:

• Dream big! Take the limits off and focus your vision towards success.
• Align it with your mission, core values, and goals.
• Provide a clear idea of your company’s journey, projecting five to ten years in the future.
• Use no more than two sentences composed in the present tense with clear, concise, and jargon-free wording.

Vision Statement Examples

Tesla: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Amazon: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Linkedin: To create economic opportunity for every member of the global workforce.

Google: To provide access to the world’s information in one click.

Uber: Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.

McDonald’s: To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile.

Write Your Vision Statement

Use the form below to subscribe to the Journal Squad, an informative email group, and gain immediate access to the free Worksheet to Create an Inspiring Vision Statement plus the Library of Freebies. If you are already subscribed to the Journal Squad, you will only need to log in to the Library of Freebies for Subscribers in order to download this worksheet.

Next Steps

There are currently two product options available to help you create your vision statement and write your overall business plan. Download your copy of The Ultimate Journal Planner for Starting Your Nonprofit if you are looking to start a nonprofit organization or get a copy of The Ultimate Journal Planner to Start Your Business.

Questions to Consider

What are your thoughts? Please share your answers to the following two questions in the comments section below. Thanks!

1- How do you plan to use the information from this blog post?

2- What additional questions or informational tips would be helpful to you in starting your profitable business or nonprofit organization?